Marketing Research

Market research consists of testing the market to determine the acceptance of a particular product or service, especially amongst different demographics. It is used to establish which portion of the population will or does purchase a product, based on age, gender, location, income level and many other variables. Market research allows companies to learn more about past, current and potential customers, including their specific likes and dislikes.

Based on market research data, businesses can develop a “target audience”. A target audience is a specific group of customers that has a distinct need or desire for a product or service. Market research is used to determine how often the target audience will buy a particular item, how much they are willing to pay for it, and their overall satisfaction with it. By analyzing market research information, manufacturers and service providers learn where to focus their resources most effectively.

We Rank Top On Upwork:

SRS INFOSYSTEMS
~34,413 Upwork Hours | ~155 Contracts
  4.93 Stars with 50 feedback
  Member Since: Mar 28,2009
 Current Jobs: 49
  Total Jobs: 189
 Current Members: 18
  Total Hours: $400k+
  Total Earned: 34,413
  Last Worked: Apr 26,2017
  Public Profile: Link